42
football dice
Skip itPrices mostly outside the sweet spot ($8.41–$11.80) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great181.25avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.42avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£17K£17K/yr · 24K searches
Price range
Bad£8.41–£11.80cheapest to priciest tracked listing — scored on the share inside $15–$100