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football card holder
Worth a lookShows low returns (0.5%), but a small market ($44K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great207.48avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Avg price
Okay£10.02avg listing price — sweet spot $15–$100
Price range
Okay£5.85–£18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad£44K£44K/yr · 93K searches