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flying fairy
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great462.75avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.97avg listing price — sweet spot $15–$100
Price range
Good£12.44–£20.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£66K£66K/yr · 126K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Out of Stock