44
flying ball
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good£13.88avg listing price — sweet spot $15–$100
Review moat
Good1,080.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£163K£163K/yr · 442K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Price range
Bad£4.48–£17.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Signals Quality Gap