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Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good£449K£449K/yr · 256K searches
Review moat
Okay1,979.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.99avg listing price — sweet spot $15–$100
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.43–£12.16cheapest to priciest tracked listing — scored on the share inside $15–$100