44
fireman costume
Skip itSoft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great£15.40avg listing price — sweet spot $15–$100
Review moat
Good639.79avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.85–£31.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 163K searches
Growth
Bad-36.6%90-day search growth — must beat 0% to launch