45
finger paints
Skip itSoft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.39avg listing price — sweet spot $15–$100
Price range
Okay£3.28–£24.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,507avg incumbent reviews — the moat a new listing must climb
Market size
Bad£47K£47K/yr · 55K searches
Growth
Bad-33.7%90-day search growth — must beat 0% to launch