49
fashion dolls
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Good£14.25avg listing price — sweet spot $15–$100
Price range
Good£5.18–£29.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,233.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£14K£14K/yr · 100K searches
Signals No Dominant Brand