48
fart spray
Skip itPrices mostly outside the sweet spot ($2.59–$11.03) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great249.36avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£119K£119K/yr · 254K searches
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£7.33avg listing price — sweet spot $15–$100
Price range
Bad£2.59–£11.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap