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fancy dress
Skip itPrices mostly outside the sweet spot ($6.13–$14.72) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good647.2avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Okay£11.19avg listing price — sweet spot $15–$100
Market size
Okay£145K£145K/yr · 2.6M searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad£6.13–£14.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier