36
fallout figure
Skip itSoft demand (-68.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible67.13avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£33.77avg listing price — sweet spot $15–$100
Price range
Incredible£15.15–£62.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£18K£18K/yr · 58K searches
Growth
Bad-68.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand