41
fake poo
Skip itPrices mostly outside the sweet spot ($2.08–$6.89) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Good849.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Avg price
Bad£4.28avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 78K searches
Price range
Bad£2.08–£6.89cheapest to priciest tracked listing — scored on the share inside $15–$100