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fake moustache
Skip itPrices mostly outside the sweet spot ($2.27–$5.10) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great270.06avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£88K£88K/yr · 215K searches
Avg price
Bad£3.32avg listing price — sweet spot $15–$100
Price range
Bad£2.27–£5.10cheapest to priciest tracked listing — scored on the share inside $15–$100