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fake axe
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible89.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£3.85–£21.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.55avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Market size
Bad£26K£26K/yr · 79K searches