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43

escape room

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Soft demand (-35.6% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 7Conversion 21Competition 68Returns 97Price range 43Avg price 59Brand share 43Review moat 42Quality gap 55

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£13.07

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Price range

Okay£6.50–£21.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,270.03

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£92K

£92K/yr · 423K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-35.6%

90-day search growth — must beat 0% to launch