40
elvis costume
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great£22.40avg listing price — sweet spot $15–$100
Review moat
Great289.05avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.19–£36.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£26K£26K/yr · 86K searches