48
educational toys for 3+ year olds
Skip itSoft demand (-27.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good£12.77avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.61–£23.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,749.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£73K£73K/yr · 147K searches
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand