60
early development & activity toys
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Good£13.59avg listing price — sweet spot $15–$100
Price range
Good£3.35–£29.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£349K£349K/yr · 894K searches
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,273.26avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand