37
duplo 1 year old
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.47avg listing price — sweet spot $15–$100
Price range
Good£6.48–£28.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£105K£105K/yr · 136K searches
Review moat
Bad8,944.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand