48
dress up
Skip itSoft demand (-67.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Great£15.99avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good511.94avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.94–£42.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£55K£55K/yr · 376K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.8%90-day search growth — must beat 0% to launch