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dress to impress
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.73avg listing price — sweet spot $15–$100
Review moat
Good716.8avg incumbent reviews — the moat a new listing must climb
Price range
Good£10.27–£23.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£29K£29K/yr · 239K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock