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draughts board game
Skip itSoft demand (-17.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay1,783.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.07avg listing price — sweet spot $15–$100
Price range
Bad£3.25–£18.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£78K£78K/yr · 135K searches
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand