37
donkey ears
Skip itPrices mostly outside the sweet spot ($5.76–$7.67) — this niche doesn't clear our bar today.
Review moat
Incredible18.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£6.54avg listing price — sweet spot $15–$100
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
Market size
Bad£12K£12K/yr · 28K searches
Price range
Bad£5.76–£7.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier