56
dominoes
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good1,156.81avg incumbent reviews — the moat a new listing must climb
Market size
Good£381K£381K/yr · 438K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.22–£22.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.70avg listing price — sweet spot $15–$100
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand