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dolls house people
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good785.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.65avg listing price — sweet spot $15–$100
Price range
Okay£4.96–£21.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£57K£57K/yr · 119K searches
Growth
Bad-22.2%90-day search growth — must beat 0% to launch