44
dobby
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good964.59avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.10–£31.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.07avg listing price — sweet spot $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 86K searches
Signals No Dominant Brand