48
dnd
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£19.61avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great£4.20–£55.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good770.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£66K£66K/yr · 365K searches
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale