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dnd books
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£53.91avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good£10.46–£166.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,722.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£124K£124K/yr · 90K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand