42
dm screen
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£23.80avg listing price — sweet spot $15–$100
Review moat
Great195.95avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.68–£41.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 87K searches