20
dji avata 2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Good£393K£393K/yr · 73K searches
Review moat
Okay1,629.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad£623.12avg listing price — sweet spot $15–$100
Price range
Bad£513.09–£750.60cheapest to priciest tracked listing — scored on the share inside $15–$100