59
dive sticks
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Growth
Great+91.7%90-day search growth — must beat 0% to launch
Review moat
Good905.19avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£144K£144K/yr · 167K searches
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Price range
Bad£4.43–£13.93cheapest to priciest tracked listing — scored on the share inside $15–$100