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dinosaur track

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A small market ($17K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 13Conversion 40Competition 23Returns 88Price range 87Avg price 93Brand share 40Review moat 68Quality gap 76

Avg price

Great£22.12

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great£13.19–£31.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good766.75

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

Market size

Bad£17K

£17K/yr · 24K searches