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dinosaur egg

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Soft demand (-45.5% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 2Conversion 56Competition 39Returns 97Price range 68Avg price 51Brand share 51Review moat 86Quality gap 78

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great273.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£3.83–£38.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Good£12.06

avg listing price — sweet spot $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£114K

£114K/yr · 200K searches

Growth

Bad-45.5%

90-day search growth — must beat 0% to launch