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dinosaur costume
Skip itSoft demand (-43.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£17.71avg listing price — sweet spot $15–$100
Review moat
Good521.27avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£6.21–£25.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay£263K£263K/yr · 812K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-43.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand