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47

dino mask

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A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 14Conversion 25Competition 51Returns 92Price range 56Avg price 75Brand share 58Review moat 74Quality gap 85

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.11

avg listing price — sweet spot $15–$100

Review moat

Good541.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Price range

Good£4.60–£28.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

Market size

Bad£18K

£18K/yr · 62K searches