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digger toys
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Great£88.29avg listing price — sweet spot $15–$100
Review moat
Good1,263.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£287K£287K/yr · 104K searches
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.87–£3733.50cheapest to priciest tracked listing — scored on the share inside $15–$100