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Prices mostly outside the sweet spot ($2.54–$9.78) — this niche doesn't clear our bar today.

Market size 32Growth 19Conversion 79Competition 39Returns 99Price range 0Avg price 14Brand share 71Review moat 66Quality gap 23

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good876.95

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£150K

£150K/yr · 365K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.16

avg listing price — sweet spot $15–$100

Price range

Bad£2.54–£9.78

cheapest to priciest tracked listing — scored on the share inside $15–$100