49
dice set
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.54–£24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,304.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.57avg listing price — sweet spot $15–$100
Market size
Okay£127K£127K/yr · 345K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.7%90-day search growth — must beat 0% to launch