48
devil horns
Skip itPrices mostly outside the sweet spot ($2.14–$12.62) — this niche doesn't clear our bar today.
Review moat
Incredible86.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.94avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 201K searches
Price range
Bad£2.14–£12.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand