42
descendants costume
Skip itSoft demand (-61.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great213.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£16.32avg listing price — sweet spot $15–$100
Price range
Great£4.77–£51.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£10K£10K/yr · 101K searches
Growth
Bad-61.9%90-day search growth — must beat 0% to launch
Signals High Returns