55
deck box
Worth a lookShows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great£0.79–£78.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good678.39avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.71avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£111K£111K/yr · 343K searches
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand