46
dancing duck
Skip itSoft demand (-51.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible77.38avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£8.18–£27.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good£13.36avg listing price — sweet spot $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£44K£44K/yr · 75K searches
Growth
Bad-51.0%90-day search growth — must beat 0% to launch