60
dance mat
Worth a lookShows a sweet-spot price point ($46.73 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£46.73avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Price range
Great£17.21–£125.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good512.59avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good£506K£506K/yr · 555K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand