42
curling game
Skip itSoft demand (-89.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great115.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.31avg listing price — sweet spot $15–$100
Price range
Okay£7.80–£18.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£53K£53K/yr · 82K searches
Growth
Bad-89.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier