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crazy aarons thinking putty
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great159avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.56avg listing price — sweet spot $15–$100
Market size
Bad£93K£93K/yr · 386K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.05–£13.66cheapest to priciest tracked listing — scored on the share inside $15–$100