40
crayons for 1 year old non toxic
Skip itPrices mostly outside the sweet spot ($1.44–$13.84) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£166K£166K/yr · 234K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,689.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.69avg listing price — sweet spot $15–$100
Price range
Bad£1.44–£13.84cheapest to priciest tracked listing — scored on the share inside $15–$100