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crayon costume adult
Skip itSoft demand (-93.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great102avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Good£4.87–£24.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.22avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£38K£38K/yr · 129K searches
Growth
Bad-93.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier