52
crawling toys
Worth a lookShows low returns (1.4%), but a small market ($26K/yr) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.52avg listing price — sweet spot $15–$100
Price range
Good£7.87–£27.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,037.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£26K£26K/yr · 73K searches
Signals No Dominant Brand