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connect 4
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£259K£259K/yr · 289K searches
Review moat
Okay1,783.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.97avg listing price — sweet spot $15–$100
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.78–£12.69cheapest to priciest tracked listing — scored on the share inside $15–$100