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colour sorting toys for toddlers
Skip itPrices mostly outside the sweet spot ($6.61–$13.43) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,749.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.49avg listing price — sweet spot $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 111K searches
Price range
Bad£6.61–£13.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand